Principal strategic advisor and inclusive leader specializing in business transformation with 20+ years of expertise at the intersection of technology, design, and consulting.

Specializing in data-driven digital innovation and behavior-focused strategies—guiding international teams to reimagine customer-centric value propositions that deliver measurable results.

Helping organizations navigate complexity and drive sustainable growth through strategic transformation and innovation.

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My journey began composing music in my teens and designing brand identities, building the creative foundation that shapes my work today. Evolving into a hands-on designer and creative director deepened my understanding of how people meaningfully connect with ideas and experiences.

In 2013, I had a breakthrough insight—integrating creative intuition, user empathy, and counter-intuitive problem-solving into a unified advisory approach—propelling me into strategic advisory where I pioneered foresight workshops, co-creative sprints, and rapid prototyping methodologies.

Today, I blend long-term vision with visual design, future studies, and behavioral science to launch ventures, scale services across markets, and build human-centric strategies that consistently deliver measurable business outcomes.

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Leading cross-disciplinary innovation and transformation initiatives, I consistently deliver measurable growth, accelerated time-to-market, and deeper engagement by aligning strategic vision with agile execution:

Supported the strategic transformation, designed open innovation processes, and developed CMD'19 and leadership programs for 170+ executives at EVRY, contributing directly to a €1.4 billion merger valuation.

Spearheaded a comprehensive strategy process for a nine-bank alliance—defining competitive positioning, generating 37 new service concepts, and securing a NOK 600 million IT contract renewal.

Led insights and concept development for a digital service—achieving 8.5 million users within four years; featured in Forbes, WIRED, and The Guardian; honored with Gold at Eurobest and Epica Awards.

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I believe that empathy, boundless curiosity, and fearless experimentation unlock enduring competitive advantage in today's rapidly changing landscape.

Ready to unlock your organization's potential and shape tomorrow's opportunities? Connect via e-mail or Linkedin.