Innovation Director, Strategist & Executive Advisor with 20+ years of experience helping senior leaders, innovation teams, and organizations translate complexity into clarity—and unlock human-centered, system-wide growth.

Leading innovation and transformation programs by combining strategic foresight, behavioral insight, inclusive design, and AI integration to align direction, surface unmet needs, and build future-fit strategies.

From intelligent platforms and ecosystem orchestration to culture renewal and ethical AI adoption—partner with me to build what's next.

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My journey began at the intersection of creativity and technology—where composing music taught me about harmony, crafting brand identities revealed the power of storytelling, and studying human behavior unlocked the patterns that drive meaningful change.

This foundation now shapes how I approach every strategic challenge: with both creative vision and analytical rigor.

I believe the most powerful strategies emerge when we combine human insight with systematic thinking.

Working closely with executive teams, I help frame the right problems, test bold hypotheses, and create clear pathways from innovative concepts to measurable business impact—always keeping the human experience at the center.

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Career highlights include supporting EVRY’s strategic transformation, culminating in a €1.4 billion merger; directing the strategic roadmap for a banking alliance, securing a NOK 600 million contract renewal.

Led the insight development and the digital team behind IKEA Place AR—featured in The Guardian, Wired, and Forbes; winner of gold at Epica and Eurobest; and used worldwide by millions.

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