Jan Finnesand
Sense what's unfolding.
Shape what truly matters.
Seize futures where trust,
innovation, and shared
prosperity flourish.
Sense what's unfolding.
Shape what truly matters.
Seize futures where trust,
innovation, and shared
prosperity flourish.
Sense.
Shape.
Seize.
Vision & Identity
Jan is a Strategic Design Director & Executive Advisor with over 20 years of experience guiding senior leaders and innovation teams to turn complexity into clarity—and unlock human-centered, system-wide growth.
He drives strategic change by blending strategic foresight, behavioral insight, inclusive design, and ethical AI to surface unmet needs, align direction, and build resilient, future-fit strategies.
Working at the intersection of business innovation, human behavior, and digital ecosystems, he helps organizations shape intelligent platforms, orchestrate multi-stakeholder ecosystems, and renew culture through responsible technology.
His expertise is best applied in contexts of change, innovation, or digital transformation—where systems thinking and deep human understanding are key to lasting impact.
Approach & Differentiation
Jan believes the strongest strategies emerge when deep human understanding meets systems thinking and digital ecosystems.
He doesn’t offer a generic playbook. Instead, he works shoulder-to-shoulder with leadership when it matters most—combining analytical rigor, behavioral depth, and strategic creativity to deliver outcomes that align business value with societal and human needs.
His approach is hypothesis-driven, design-led, and rooted in the belief that lasting transformation happens when we unlock not just what’s possible, but what’s meaningful.
Typical engagements include aligning executive teams through facilitated vision and strategy sessions, defining platform strategies with product and tech leads, and activating change through co-creation sprints and capability-building programs.
People
y
Behaviour
Sciences &
Jobs Theory
Planet
x
Societal
Trust, Needs &
Regenerativity
Profit
z
Shared
Value Creation
& Partnership
Journey & Method
Jan’s journey began at the intersection of creativity and structure. Composing music taught him harmony. Crafting brand identities revealed the power of storytelling. Studying human behavior uncovered the deeper patterns behind how people think, choose, and change.
This foundation now shapes how he navigates complexity—working across industries and disciplines to define the right problems, align teams, and co-create solutions that resonate with people, across systems, and at scale.
Whether he's guiding a CEO through future-scenario planning, leading multi-stakeholder innovation labs, or mentoring design and strategy teams—Jan helps unlock direction, momentum, and shared purpose.
Impact & Value
Jan’s career highlights include leading the strategic alignment of a nine-bank alliance that secured a NOK 600 million contract renewal, and co-developing leadership frameworks and transformation programs at EVRY—contributing to its €1.4 billion merger with Tietoevry.
He also headed the team behind IKEA Place, the award-winning AR app featured in The Guardian, Wired, and Forbes—used by millions globally and recognized with Gold at both Eurobest and Epica.
Through these and many other projects, Jan has helped organizations scale strategic initiatives, unlock hidden value, and create measurable, long-term impact across markets and industries.
Sense
y
Identifying
Emerging Change
& Societal Shifts
Shape
x
Unlocking
Human Needs &
Shared Solutions
Seize
z
Creating
Regenerative Growth
& Stakeholder Value