I'm a digital native, design educated, creative and strategic individual that’s practiced design-thinking methodologies, strategy and creativity for the past 20 years – having a curious, experimental and empathetic approach to everything I do.

With extensive experience in the fields of branding, design, communication, marketing, strategy, strategic design and innovation for both national and global clients. I’ve served as a strategic partner for business value creation from strategy to delivery in several disciplines and industries.

Currently working as a Principal at EVRY Strategic Design Lab. A design-led accelerator for innovation and growth, where the primary objective is to engage customers’ senior management, in order to identify new business opportunities and support management during the rapid changes as a result of digitisation, using strategic design.

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I believe that sustainable change for the better is essential for humanity and our planet's existence – and that it’s up to those who lead, envision and create tomorrow's businesses to make that happen. Helping is the new selling, and experiences are the new social currency.

I’m a collaborative, co-creative, curious, humble, honest, passionate, yet easy going individual with high standards that takes pride in what I do. I enjoy working in cross-disciplinary teams, sparring with people that has different domain expertise, capabilities and perspectives. In order to explore new, adjacent and future opportunities for businesses growth through the triple sustainability lens of; planet, people, profit.

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If you find me and my expertise of interest I would love to hear from you. I’m open to chat about anything from new opportunities to smart ideas and new ventures.

For any request, contact me via e-mail.