Principal strategic advisor and inclusive leader in strategic transformation and business reinvention, with 20+ years at the intersection of technology, design, and consulting.

Specializing in data-driven digital service innovation and behavior-focused strategies—guiding cross-border teams to reimagine customer-centric value propositions.

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Passionate about translating organizational complexity into strategic clarity through clear, actionable roadmaps that unlock new growth opportunities and drive sustainable growth.

Builds trust through empathic leadership, combining creative vision, analytical rigor, and genuine curiosity to spark meaningful dialogue and fearless experimentation.

Empowers leaders to challenge conventional wisdom by blending behavioral science with foresight, data, and design thinking.

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Proven track record in navigating seamlessly between bold concept sketches and multi-million-euro transformation roadmaps to deliver measurable impact:

• Principal in EVRY’s Leadership Advisory unit, supported EVRY’s evolution from IT vendor to strategic partner, culminating in a €1.4 billion merger.

• Facilitated a roadmap for a banking alliance that secured a 600 million NOK contract renewal.

• Led the insight team and guided the digital team in conceptualizing IKEA Place AR, featured in The Guardian, Wired and Forbes, winner at Epica and Eurobest, and used by millions.

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Believes lasting transformation arises when vision-driven leadership meets humane values, aligning teams around a shared purpose.

By turning deep insights into practical actions through digital platforms and large-scale initiatives.

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Curious how strategic innovation can unlock your organization’s potential?

Reach out via e-mail, or Linkedin for a friendly discussion about your next transformation, growth opportunity, or digital venture.